Curry TV® logo – ‘Uri’ story

3 min reading time

Sumi and Promod hail from Kerala, often referred to as “God’s Own Country,” renowned for its lush coconut groves and picturesque landscapes. Situated in the southern region of India, Kerala boasts a lengthy coastal stretch. In their household, they embrace traditional practices, such as utilizing ‘Uri’ for storing food and curries. This age-old vessel serves the dual purpose of safeguarding against ants and other pests while also prolonging the freshness of food—a vital function in times before the advent of refrigeration. We drew inspiration from the traditional ‘Uri’ and incorporated it into the design of the Curry TV® logo.  

Exploring the Timeless Tradition of Coir Uri in Kerala, India

In the lush landscapes of Kerala, India, amidst the coconut groves and vibrant culture, there exists a timeless tradition that speaks volumes about resourcefulness and heritage. It’s the tradition of Coir Uri, a traditional hanging pot holder made from coconut fiber, which has been an integral part of Kerala’s culinary and cultural landscape since ancient times.

The Coir Uri, or simply “Uri,” serves as a practical and beautiful solution to a common problem faced by households – how to store food materials and utensils while protecting them from pets, insects, and other pests. Handmade with meticulous craftsmanship, these woven wonders hang gracefully from ceilings, holding pots securely and preserving their contents with care.

Origin of the Uri

The origins of the Uri can be traced back to the tales of Lord Krishna, a beloved deity in Hindu mythology. Legend has it that as a mischievous child, Lord Krishna would often sneak into homes to steal butter from the pots hanging from the ceilings. However, despite his stealthy antics, he was never caught. In honor of this playful aspect of Lord Krishna’s character, the traditional game of ‘Uri-addi’ is played during Krishna Jayanti celebrations in Kerala.

But the Uri is not merely a relic of the past; it continues to find relevance in modern times. While its primary function remains the same – safeguarding food and utensils – people have discovered innovative uses for the Uri. Beyond its traditional role, the Coir Uri has found its way into contemporary living spaces, where it serves as a charming holder for plants, adorning balconies and adding a touch of Kerala’s rustic charm to urban homes.

The significance of the Coir Uri extends beyond its utilitarian purpose. It symbolizes the ingenuity and resilience of Kerala’s people, who have thrived in harmony with nature for generations. Each Uri is a testament to the skill and craftsmanship passed down through the ages, preserving a piece of Kerala’s rich cultural heritage.

As we marvel at the simplicity and beauty of the Coir Uri, let us also reflect on the values it represents – sustainability, tradition, and the timeless bond between humanity and nature. In a rapidly changing world, the Coir Uri stands as a reminder of the enduring legacy of Kerala’s cultural treasures.